Built-in marketing and promotional tools
Introduction
Built-in marketing tools turn the online casino platform into a universal CRM system for quick launch of promotions, personalized offers and automated campaigns. Native integration provides unified data logic, flexible targeting, and minimal delays between event and response.
1. Campaign Engine
1. Dynamic startup conditions
Event-based rules: first deposit, achieving bet volume, anniversary.
Cron-skeduling for periodic promotions: daily freespins, weekly cashback.
2. Campaign Types
Bonuses: freespins, match deposit, cashback.
Tournaments: automatic rake races, leaderboards.
Coupons and promotional codes: disposable and reusable, with time and segment restrictions.
3. Configurable workflow
Stages: activation → notification → verification of conditions → accrual of remuneration → wagering.
Built-in state engine with the ability to customize transitions through DSL or GUI.
2. Audience segmentation
1. Dynamic groups
By business metrics: LTV, ARPU, republic (geo), VIP status, churn risk.
Behavioral segments: preferred games, average bet, session frequency.
2. Collecting properties
Automatic import of data from PMS and GMS: profiles, balance, transaction history.
Custom attributes: survey responses, attraction channel, traffic sources.
3. Trigger and drip campaigns
1. Event mailings
Webhook events: registration, first deposit, inactivity> 7 days.
Messages in channels: email, SMS, push, in-app notifications.
2. Drip-chains
Multi-layer scenario: welcome-series → upsell-offers → retention-pooches.
Time delays between steps and conditional branches (successful bet, refusal).
4. A/B testing and optimization
1. Traffic separation
Setting up a control and test group in the promo engine, percentage distribution.
2. Performance metrics
Conversion from notification to bonus activation, ARPU after campaign, retention rate.
Statistical tests (chi-square, t-test) are built into the analytics interface.
5. Multi-channel communications
1. Email marketing
Integration of SMTP/SaaS providers (SendGrid, Mailgun) with template management in Markdown/HTML.
Opening/clicking tracker, unsubscribing and bounce-events for deliverability analysis.
2. SMS и Viber
REST-API integration with SMS aggregators, Unicode support, link reduction and UTM tags.
3. Push notifications and in-app
Web Push via Service Worker, mobile push via Firebase/OneSignal, deep links parameterization.
4. Live chat and chatbots
Automatic welcome offers in chat, reaction to keywords ("bonus," "promo code").
6. Manage budgets and limits
1. Campaign Budgeting
Global and local spending limits for each offer.
Automatically suspends the campaign when CAP is reached.
2. Rate limiting
Limiting the frequency of sending notifications to one player, throttling on API calls to marketing services.
7. Admin UI Panel
1. Campaign Visual Designer
Drag-and-drop scripting, timeline-viewing steps and conditional branches.
2. Template Editor
WYSIWYG editor for email/SMS/push, previews on different devices.
3. Dashboards in real time
Display key campaign KPIs - Started, Activated, Canceled, ROI.
Ability to drill-down on segments and channels in one click.
8. Integration and API
1. REST/gRPC API
Endpoints for creating, updating and deleting campaigns, managing conditions and obtaining statistics.
2. Webhook-callback
Notifications about distribution statuses, rebate activations, and execution errors.
9. Analytics and Reporting
1. Channel Reports
Comparison of the effectiveness of email vs SMS vs push, CPA and CPL.
2. End-to-end analytics
Linking marketing events to player returns in DWH; Export to BI systems
3. Export и Schedule
Automatic generation of PDF/CSV reports and sending them to managers on a schedule.
10. Safety and compliance
1. GDPR/CCPA compliance
Management of consent to mailings, the right to "forget," opt-out functionality.
2. RBAC access control
Differentiation of rights to create and edit campaigns by role: marketer, operations manager, analyst.
3. Audit-trail
Logs of all changes to campaigns, templates and segmentation, unchangeable storage for at least 1 year.
Conclusion
Built-in marketing and promotional tools give the online casino platform the flexibility, speed and transparency to run campaigns without involving third-party systems. Native data integration, segmentation, promo engine, multichannel mailings and A/B testing create a comprehensive solution for LTV enhancement, player retention and conversion.
Built-in marketing tools turn the online casino platform into a universal CRM system for quick launch of promotions, personalized offers and automated campaigns. Native integration provides unified data logic, flexible targeting, and minimal delays between event and response.
1. Campaign Engine
1. Dynamic startup conditions
Event-based rules: first deposit, achieving bet volume, anniversary.
Cron-skeduling for periodic promotions: daily freespins, weekly cashback.
2. Campaign Types
Bonuses: freespins, match deposit, cashback.
Tournaments: automatic rake races, leaderboards.
Coupons and promotional codes: disposable and reusable, with time and segment restrictions.
3. Configurable workflow
Stages: activation → notification → verification of conditions → accrual of remuneration → wagering.
Built-in state engine with the ability to customize transitions through DSL or GUI.
2. Audience segmentation
1. Dynamic groups
By business metrics: LTV, ARPU, republic (geo), VIP status, churn risk.
Behavioral segments: preferred games, average bet, session frequency.
2. Collecting properties
Automatic import of data from PMS and GMS: profiles, balance, transaction history.
Custom attributes: survey responses, attraction channel, traffic sources.
3. Trigger and drip campaigns
1. Event mailings
Webhook events: registration, first deposit, inactivity> 7 days.
Messages in channels: email, SMS, push, in-app notifications.
2. Drip-chains
Multi-layer scenario: welcome-series → upsell-offers → retention-pooches.
Time delays between steps and conditional branches (successful bet, refusal).
4. A/B testing and optimization
1. Traffic separation
Setting up a control and test group in the promo engine, percentage distribution.
2. Performance metrics
Conversion from notification to bonus activation, ARPU after campaign, retention rate.
Statistical tests (chi-square, t-test) are built into the analytics interface.
5. Multi-channel communications
1. Email marketing
Integration of SMTP/SaaS providers (SendGrid, Mailgun) with template management in Markdown/HTML.
Opening/clicking tracker, unsubscribing and bounce-events for deliverability analysis.
2. SMS и Viber
REST-API integration with SMS aggregators, Unicode support, link reduction and UTM tags.
3. Push notifications and in-app
Web Push via Service Worker, mobile push via Firebase/OneSignal, deep links parameterization.
4. Live chat and chatbots
Automatic welcome offers in chat, reaction to keywords ("bonus," "promo code").
6. Manage budgets and limits
1. Campaign Budgeting
Global and local spending limits for each offer.
Automatically suspends the campaign when CAP is reached.
2. Rate limiting
Limiting the frequency of sending notifications to one player, throttling on API calls to marketing services.
7. Admin UI Panel
1. Campaign Visual Designer
Drag-and-drop scripting, timeline-viewing steps and conditional branches.
2. Template Editor
WYSIWYG editor for email/SMS/push, previews on different devices.
3. Dashboards in real time
Display key campaign KPIs - Started, Activated, Canceled, ROI.
Ability to drill-down on segments and channels in one click.
8. Integration and API
1. REST/gRPC API
Endpoints for creating, updating and deleting campaigns, managing conditions and obtaining statistics.
2. Webhook-callback
Notifications about distribution statuses, rebate activations, and execution errors.
9. Analytics and Reporting
1. Channel Reports
Comparison of the effectiveness of email vs SMS vs push, CPA and CPL.
2. End-to-end analytics
Linking marketing events to player returns in DWH; Export to BI systems
3. Export и Schedule
Automatic generation of PDF/CSV reports and sending them to managers on a schedule.
10. Safety and compliance
1. GDPR/CCPA compliance
Management of consent to mailings, the right to "forget," opt-out functionality.
2. RBAC access control
Differentiation of rights to create and edit campaigns by role: marketer, operations manager, analyst.
3. Audit-trail
Logs of all changes to campaigns, templates and segmentation, unchangeable storage for at least 1 year.
Conclusion
Built-in marketing and promotional tools give the online casino platform the flexibility, speed and transparency to run campaigns without involving third-party systems. Native data integration, segmentation, promo engine, multichannel mailings and A/B testing create a comprehensive solution for LTV enhancement, player retention and conversion.
