Platform Online Casino Launch Stages
1. Analysis and planning
Goals and metrics: Define target KPIs (GGR, conversion, LTV, retention).
Select jurisdictions: Evaluate available licenses (NT, Curacao, MGA) and compliance requirements.
Budget and schedule: lay resources for license, integration, marketing, support.
2. Platform selection
Comparison of solutions: evaluate SoftSwiss, EveryMatrix, NuxGame and others by functionality (GMS, PMS, anti-fraud, affiliate).
Technical POC: Request demo access, integrate game catalog and PSP in test environment.
Payment terms: subscription vs revenue share vs hybrid, consider OPEX and hidden fees.
3. Obtaining and configuring licenses
White-label agreements: find an NT-licensee-intermediary or Curacao-aggregator.
Compliance modules: activate KYC/AML, responsible gaming, audit logs and provably fair RNG.
Registration and audit: filing, payment of fees, passing the initial audit of RNG and PCI DSS.
4. Infrastructure and DevOps
Infra-as-Code: Deploy VPC, Kubernetes, managed-DB, and CDN clusters via Terraform/Terragrunt.
CI/CD-pipeline: configure the assembly of Docker images, tests (unit, integration, smoke), canary/blue-green dump (Argo CD).
Monitoring and alerting: Prometheus/Grafana, tracing (Jaeger), logging (ELK) and PagerDuty for incidents.
5. Integration of key modules
Game catalog: connect the Game Aggregator API, cache the list of games in Redis, update daily.
Payments: set up PSP modules (cards, POLi, BPAY, crypto), implement webhook processing and idempotency.
Antifraud: deploy scoring engine, hard/soft rules, threshold locks.
6. Customization and frontend
Theme-engine: download label-config - logos, colors, fonts via CSS variables or theme-JSON.
UI Editor: If necessary, use low-code tools to change the structure of pages.
PWA: activate service worker, offline demo mode and push notifications.
7. Testing
Functional and E2E: Cypress/Playwright scenarios: registration, deposit, spin, output.
Load: k6/Gatling - peak flash rounds, WebSocket connections.
Security & compliance: SAST (SonarQube), DAST (OWASP ZAP), external pentest, GDPR/PCI DSS audit.
8. Migration and Launch Preparation
Data migration - Import existing accounts and balances through a secure connector.
Dry-run: full test go-live in staging with real features, SLA metrics control.
Communication: notify players in advance via banners and email about the release date and time.
9. Launch and early days in production
Real-time monitoring: p95 latency, error-rate, active sessions, GGR.
Support & SLA: MTTA ≤ 5 min, MTTR ≤ 30 min, 24-hour NOC center.
Analysis of indicators: daily reports on key KPIs, adjustment of marketing and offers.
10. Post-lounge optimization
A/B tests: Optimize UI, bonus offers, tournaments via feature flags and multi-armed bandits.
AI personalization: enable recommendation systems and predictive churn-prevention.
Growth and scale: add new providers, markets and payment methods, expand infrastructure.
By following these steps, you can quickly and reliably launch online casinos on a proven platform, ensuring compliance with regulations, high quality UX and efficient operations.
Goals and metrics: Define target KPIs (GGR, conversion, LTV, retention).
Select jurisdictions: Evaluate available licenses (NT, Curacao, MGA) and compliance requirements.
Budget and schedule: lay resources for license, integration, marketing, support.
2. Platform selection
Comparison of solutions: evaluate SoftSwiss, EveryMatrix, NuxGame and others by functionality (GMS, PMS, anti-fraud, affiliate).
Technical POC: Request demo access, integrate game catalog and PSP in test environment.
Payment terms: subscription vs revenue share vs hybrid, consider OPEX and hidden fees.
3. Obtaining and configuring licenses
White-label agreements: find an NT-licensee-intermediary or Curacao-aggregator.
Compliance modules: activate KYC/AML, responsible gaming, audit logs and provably fair RNG.
Registration and audit: filing, payment of fees, passing the initial audit of RNG and PCI DSS.
4. Infrastructure and DevOps
Infra-as-Code: Deploy VPC, Kubernetes, managed-DB, and CDN clusters via Terraform/Terragrunt.
CI/CD-pipeline: configure the assembly of Docker images, tests (unit, integration, smoke), canary/blue-green dump (Argo CD).
Monitoring and alerting: Prometheus/Grafana, tracing (Jaeger), logging (ELK) and PagerDuty for incidents.
5. Integration of key modules
Game catalog: connect the Game Aggregator API, cache the list of games in Redis, update daily.
Payments: set up PSP modules (cards, POLi, BPAY, crypto), implement webhook processing and idempotency.
Antifraud: deploy scoring engine, hard/soft rules, threshold locks.
6. Customization and frontend
Theme-engine: download label-config - logos, colors, fonts via CSS variables or theme-JSON.
UI Editor: If necessary, use low-code tools to change the structure of pages.
PWA: activate service worker, offline demo mode and push notifications.
7. Testing
Functional and E2E: Cypress/Playwright scenarios: registration, deposit, spin, output.
Load: k6/Gatling - peak flash rounds, WebSocket connections.
Security & compliance: SAST (SonarQube), DAST (OWASP ZAP), external pentest, GDPR/PCI DSS audit.
8. Migration and Launch Preparation
Data migration - Import existing accounts and balances through a secure connector.
Dry-run: full test go-live in staging with real features, SLA metrics control.
Communication: notify players in advance via banners and email about the release date and time.
9. Launch and early days in production
Real-time monitoring: p95 latency, error-rate, active sessions, GGR.
Support & SLA: MTTA ≤ 5 min, MTTR ≤ 30 min, 24-hour NOC center.
Analysis of indicators: daily reports on key KPIs, adjustment of marketing and offers.
10. Post-lounge optimization
A/B tests: Optimize UI, bonus offers, tournaments via feature flags and multi-armed bandits.
AI personalization: enable recommendation systems and predictive churn-prevention.
Growth and scale: add new providers, markets and payment methods, expand infrastructure.
By following these steps, you can quickly and reliably launch online casinos on a proven platform, ensuring compliance with regulations, high quality UX and efficient operations.
