Comparison of popular platforms: SoftSwiss, EveryMatrix, Playtech, BetConstruct
Comparison of popular platforms: SoftSwiss, EveryMatrix, Playtech, BetConstruct
1. Key evaluation criteria
Gaming aggregator: support for slot providers and live casinos
Payment modules: local methods, cryptocurrencies, commission, speed
CRM and marketing: bonuses, VIP programs, mailings, triggers
Integration and customization: API access, UI templates, white-label vs turnkey
Security & Compliance: Licenses, RNG, PCI-DSS, AML/KYC Certification
Pricing: fixed payments, percentage of sales, upfront contribution
2. Brief comparison table
3. SoftSwiss platform
Game aggregator: own Game Aggregator with support for more than 50 studios (Push Gaming, NetEnt, Microgaming).
Payments: built-in crypto platform, Visa/Mastercard support, bank transfers, PayID/POLi.
CRM: basic bonus campaigns, tournaments, emergency cashbacks, white-label admin panel.
Customization: ready-made UI templates, limited improvements, fast integration.
Security: PCI-DSS, GLI-certification RNG; Curacao license.
Cost: monthly subscription + percentage of GGR.
4. EveryMatrix Platform
Game module: CasinoEngine for slots and live-casino; OddsMatrix for sports.
Payments: More than 300 methods, including local to Australia, crypto, e-wallets
CRM & Affiliates: built-in tools for missions, achievements, referral schemes.
API & architecture: modular microservice architecture, GraphQL/REST API.
Security: MGA and UKGC licenses, eCOGRA audit, built-in anti-fraud.
Cost: SaaS subscription + transaction fees.
5. Playtech Platform
Content: the largest proprietary portfolio of slots and live games, plus an aggregator of third-party providers.
Payments: integrated gateways with cards, e-wallets, crypto; own PSP.
CRM: advanced system with personalization, player segmentation and chatbots.
Integration: turnkey solution with SDK and ready-made modules; deep customization requires partnership.
Compliance: UKGC, MGA, Gibraltar licenses, strict PCI-DSS and AML procedures.
Payment model: upfront contribution +% of revenue, additional payments for new modules.
6. BetConstruct Platform
Modules: Casino + Sportsbook + Virtual combo solution.
Payments: local methods, crypto wallets, cards, own PSP.
Marketing: social features (champions, clans), VIP programs, domestic currency.
API: REST-based microservices, white-label assembly capability.
Security: MGA, Curacao licenses, eCOGRA audit; anti-fraud engine.
Pricing: subscription + percentage of GGR, flexible tariffs for volume.
7. Conclusions and recommendations
1. Fast startup without complex customization: choose SoftSwiss or EveryMatrix; minimum start-up time.
2. Global large operators: Playtech is suitable due to the completeness of the portfolio and strict licenses, despite the high price.
3. Combined projects (sports + casinos): BetConstruct is a single stack for betting and gaming.
4. Marketing and CRM Focus: EveryMatrix offers the best built-in player retention toolkit.
5. Crypto-oriented projects: SoftSwiss and BetConstruct have the most mature solutions for digital currencies.
The choice of platform should be based on budget, launch dates, the required set of functions and the level of customization required.
1. Key evaluation criteria
Gaming aggregator: support for slot providers and live casinos
Payment modules: local methods, cryptocurrencies, commission, speed
CRM and marketing: bonuses, VIP programs, mailings, triggers
Integration and customization: API access, UI templates, white-label vs turnkey
Security & Compliance: Licenses, RNG, PCI-DSS, AML/KYC Certification
Pricing: fixed payments, percentage of sales, upfront contribution
2. Brief comparison table
| Platform | Game Aggregation | Payments | CRM & Marketing | API & Customization | Security & Licenses | Payment Model |
|---|---|---|---|---|---|---|
| SoftSwiss | > 50 providers, own aggregate. | Crypto, maps, local. | Bonuses, tournaments | White-label, UI templates | PCI DSS, GLI, Curacao | Subscription +% from GGR |
| EveryMatrix | CasinoEngine + OddsMatrix | Wide range of gateways | CRM Module + Aff. | Modular, flexible API | MGA, UKGC, eCOGRA | SaaS + transactional |
| Playtech | Proprietary Content + Aggregator | Cards, e-Wallets, Crypto | Advanced CRM | Turnkey with Wide SDK | UKGC, Malta, Gibraltar, PCI DSS | License +% of Revenue |
| BetConstruct | Casino + Sportsbook Modules | Banking, Crypto, Local. | Social and VIP | Microservices, REST API | MGA, Curacao, eCOGRA | Subscription +% of Turnover |
3. SoftSwiss platform
Game aggregator: own Game Aggregator with support for more than 50 studios (Push Gaming, NetEnt, Microgaming).
Payments: built-in crypto platform, Visa/Mastercard support, bank transfers, PayID/POLi.
CRM: basic bonus campaigns, tournaments, emergency cashbacks, white-label admin panel.
Customization: ready-made UI templates, limited improvements, fast integration.
Security: PCI-DSS, GLI-certification RNG; Curacao license.
Cost: monthly subscription + percentage of GGR.
4. EveryMatrix Platform
Game module: CasinoEngine for slots and live-casino; OddsMatrix for sports.
Payments: More than 300 methods, including local to Australia, crypto, e-wallets
CRM & Affiliates: built-in tools for missions, achievements, referral schemes.
API & architecture: modular microservice architecture, GraphQL/REST API.
Security: MGA and UKGC licenses, eCOGRA audit, built-in anti-fraud.
Cost: SaaS subscription + transaction fees.
5. Playtech Platform
Content: the largest proprietary portfolio of slots and live games, plus an aggregator of third-party providers.
Payments: integrated gateways with cards, e-wallets, crypto; own PSP.
CRM: advanced system with personalization, player segmentation and chatbots.
Integration: turnkey solution with SDK and ready-made modules; deep customization requires partnership.
Compliance: UKGC, MGA, Gibraltar licenses, strict PCI-DSS and AML procedures.
Payment model: upfront contribution +% of revenue, additional payments for new modules.
6. BetConstruct Platform
Modules: Casino + Sportsbook + Virtual combo solution.
Payments: local methods, crypto wallets, cards, own PSP.
Marketing: social features (champions, clans), VIP programs, domestic currency.
API: REST-based microservices, white-label assembly capability.
Security: MGA, Curacao licenses, eCOGRA audit; anti-fraud engine.
Pricing: subscription + percentage of GGR, flexible tariffs for volume.
7. Conclusions and recommendations
1. Fast startup without complex customization: choose SoftSwiss or EveryMatrix; minimum start-up time.
2. Global large operators: Playtech is suitable due to the completeness of the portfolio and strict licenses, despite the high price.
3. Combined projects (sports + casinos): BetConstruct is a single stack for betting and gaming.
4. Marketing and CRM Focus: EveryMatrix offers the best built-in player retention toolkit.
5. Crypto-oriented projects: SoftSwiss and BetConstruct have the most mature solutions for digital currencies.
The choice of platform should be based on budget, launch dates, the required set of functions and the level of customization required.
