Comparison of popular platforms: SoftSwiss, EveryMatrix, Playtech, BetConstruct

1. Key evaluation criteria

Gaming aggregator: support for slot providers and live casinos

Payment modules: local methods, cryptocurrencies, commission, speed

CRM and marketing: bonuses, VIP programs, mailings, triggers

Integration and customization: API access, UI templates, white-label vs turnkey

Security & Compliance: Licenses, RNG, PCI-DSS, AML/KYC Certification

Pricing: fixed payments, percentage of sales, upfront contribution

2. Brief comparison table

PlatformAggregation of gamesPaymentsCRM & MarketingAPI & customization& License SecurityPayment model
SoftSwiss> 50 providers, own aggr. Crypt, maps, locale. Bonuses, tournamentsWhite-label, UI templatesPCI DSS, GLI, CuracaoSubscription +% of GGR
EveryMatrixCasinoEngine + OddsMatrixWide range of gatewaysCRM Module+Aff. Modular, flexible APIMGA, UKGC, eCOGRASaaS + transactional
PlaytechNative content + aggregatorCards, e-wallets, cryptoAdvanced CRMTurnkey with wide SDKUKGC, Malta, Gibraltar, PCI DSSLicense +% of revenue
BetConstructCasino + Sportsbook ModulesBanking, crypt, locale. Social and VIPMicroservices, REST APIMGA, Curacao, eCOGRASubscription +% of sales

3. SoftSwiss platform

Game aggregator: own Game Aggregator with support for more than 50 studios (Push Gaming, NetEnt, Microgaming).

Payments: built-in crypto platform, Visa/Mastercard support, bank transfers, PayID/POLi.

CRM: basic bonus campaigns, tournaments, emergency cashbacks, white-label admin panel.

Customization: ready-made UI templates, limited improvements, fast integration.

Security: PCI-DSS, GLI-certification RNG; Curacao license.

Cost: monthly subscription + percentage of GGR.

4. EveryMatrix Platform

Game module: CasinoEngine for slots and live-casino; OddsMatrix for sports.

Payments: More than 300 methods, including local to Australia, crypto, e-wallets

CRM & Affiliates: built-in tools for missions, achievements, referral schemes.

API & architecture: modular microservice architecture, GraphQL/REST API.

Security: MGA and UKGC licenses, eCOGRA audit, built-in anti-fraud.

Cost: SaaS subscription + transaction fees.

5. Playtech Platform

Content: the largest proprietary portfolio of slots and live games, plus an aggregator of third-party providers.

Payments: integrated gateways with cards, e-wallets, crypto; own PSP.

CRM: advanced system with personalization, player segmentation and chatbots.

Integration: turnkey solution with SDK and ready-made modules; deep customization requires partnership.

Compliance: UKGC, MGA, Gibraltar licenses, strict PCI-DSS and AML procedures.

Payment model: upfront contribution +% of revenue, additional payments for new modules.

6. BetConstruct Platform

Modules: Casino + Sportsbook + Virtual combo solution.

Payments: local methods, crypto wallets, cards, own PSP.

Marketing: social features (champions, clans), VIP programs, domestic currency.

API: REST-based microservices, white-label assembly capability.

Security: MGA, Curacao licenses, eCOGRA audit; anti-fraud engine.

Pricing: subscription + percentage of GGR, flexible tariffs for volume.

7. Conclusions and recommendations

1. Fast startup without complex customization: choose SoftSwiss or EveryMatrix; minimum start-up time.

2. Global large operators: Playtech is suitable due to the completeness of the portfolio and strict licenses, despite the high price.

3. Combined projects (sports + casinos): BetConstruct is a single stack for betting and gaming.

4. Marketing and CRM Focus: EveryMatrix offers the best built-in player retention toolkit.

5. Crypto-oriented projects: SoftSwiss and BetConstruct have the most mature solutions for digital currencies.

The choice of platform should be based on budget, launch dates, the required set of functions and the level of customization required.

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