Platforms with low-code and no-code tools
Introduction
Low-code and no-code tools allow casino operators to develop and customize games, promotional campaigns, tournaments and business processes without deep programming skills. This speeds up the output of new features, reduces the load on the IT team and provides the flexibility of white-label solutions.
1. Types of visual tools
1. Theme & Layout Builder
Drag & -drop editors for changing logos, color schemes, arrangement of lobby blocks and game pages.
Support for templates and multi-brand: one front-end container, many topics.
2. Campaign Engine with visual workflow
Building chains of offers: "first deposit" trigger → mailing free spins → follow-up in N days.
Conditions and filters (segmentation by VIP level, GGR, geo) are configured through the GUI.
3. Tournament Builder
Configure the schedule, scoring rules, and prize pool through the form.
Automatic notifications to participants and live-leaderboard without a code.
4. Affiliate & Agent Module Designer
Set up tiered partner schemes, CPA/RS rates, automatic scheduled payouts.
Generation and management of referral links, tier structures and partner dashboard.
5. Business Process Automation (BPA)
Visual pipelines for KYC/AML processes: webhook → document upload → auto-scan → callback → status.
Integration with external APIs (Onfido, Sumsub) via drag-drop connectors.
2. Sample platforms
1. SoftSwiss UI Builder
Theme editor based on JSON configs and live-preview.
Campaign flows via an integrated BPMN engine.
Tournament Designer with entry-fee and payout-structure settings.
2. NuxGame Sandbox & CMS
No-code pages for promo and landing pages, WYSIWYG editor.
Visual Campaign Builder with drag-drop elements for conditions and actions.
Affiliate Dashboard Designer - customizable reports and graphs.
3. Upgaming White Label
Theme-engine with GUI panel, instant brand switching.
Low-code Automation Studio for business logic: debug, version control.
Visual API Integrator: configuring PSP webhooks and mock-endpoints.
4. SoftGamings Turnkey
No-code Promo Manager, setting up bonuses and drip chains.
Block tournament builder and leaderboard widget.
BPM editor for compliance-workflow and incident management.
3. Architecture and integrations
The Frontend container stores UI block templates, themes are loaded from the CMS service.
Campaign Engine is implemented as a microservice with persisted workflows (Camunda/Zeebe stack).
The BPA platform is integrated via event-bus (Kafka), each step is a separate microservice.
The API-Gateway routes visually configured processes to the appropriate endpoints.
4. Advantages and limitations
Pros:
Cons:
5. How to select a tool
1. Scope: Evaluate which processes you plan to visualize (UI, campaigns, tournaments, compliance).
2. Customization depth: Check the ability to add scripts or expand standard functionality.
3. Integrations: Make sure you have connectors to your PSP, CRM, KYC/AML services.
4. Scalability: evaluate how the low-code solution works under high load and a large number of workflow.
5. Vendor Lock-in: check export/import configurations, transfer to another engine.
Conclusion
Low-code and no-code tools in casino platforms allow you to quickly create and test new features without deep development, but require careful selection in terms of functionality and customization capabilities. SoftSwiss, NuxGame, Upgrading and SoftGamings offer mature solutions, each with a unique set of visual editors for UI, campaigns, tournaments and business processes.
Low-code and no-code tools allow casino operators to develop and customize games, promotional campaigns, tournaments and business processes without deep programming skills. This speeds up the output of new features, reduces the load on the IT team and provides the flexibility of white-label solutions.
1. Types of visual tools
1. Theme & Layout Builder
Drag & -drop editors for changing logos, color schemes, arrangement of lobby blocks and game pages.
Support for templates and multi-brand: one front-end container, many topics.
2. Campaign Engine with visual workflow
Building chains of offers: "first deposit" trigger → mailing free spins → follow-up in N days.
Conditions and filters (segmentation by VIP level, GGR, geo) are configured through the GUI.
3. Tournament Builder
Configure the schedule, scoring rules, and prize pool through the form.
Automatic notifications to participants and live-leaderboard without a code.
4. Affiliate & Agent Module Designer
Set up tiered partner schemes, CPA/RS rates, automatic scheduled payouts.
Generation and management of referral links, tier structures and partner dashboard.
5. Business Process Automation (BPA)
Visual pipelines for KYC/AML processes: webhook → document upload → auto-scan → callback → status.
Integration with external APIs (Onfido, Sumsub) via drag-drop connectors.
2. Sample platforms
1. SoftSwiss UI Builder
Theme editor based on JSON configs and live-preview.
Campaign flows via an integrated BPMN engine.
Tournament Designer with entry-fee and payout-structure settings.
2. NuxGame Sandbox & CMS
No-code pages for promo and landing pages, WYSIWYG editor.
Visual Campaign Builder with drag-drop elements for conditions and actions.
Affiliate Dashboard Designer - customizable reports and graphs.
3. Upgaming White Label
Theme-engine with GUI panel, instant brand switching.
Low-code Automation Studio for business logic: debug, version control.
Visual API Integrator: configuring PSP webhooks and mock-endpoints.
4. SoftGamings Turnkey
No-code Promo Manager, setting up bonuses and drip chains.
Block tournament builder and leaderboard widget.
BPM editor for compliance-workflow and incident management.
3. Architecture and integrations
The Frontend container stores UI block templates, themes are loaded from the CMS service.
Campaign Engine is implemented as a microservice with persisted workflows (Camunda/Zeebe stack).
The BPA platform is integrated via event-bus (Kafka), each step is a separate microservice.
The API-Gateway routes visually configured processes to the appropriate endpoints.
4. Advantages and limitations
Pros:
- The speed of launching new products (from idea to release - a day).
- Less burden on developers, standardization of processes.
- The ability to A/B test variants without deploy.
Cons:
- Limited custom scripts outside of available blocks.
- Potential binding to platform low-code provider.
- The increase in complexity with large-scale improvements requires a code backend.
5. How to select a tool
1. Scope: Evaluate which processes you plan to visualize (UI, campaigns, tournaments, compliance).
2. Customization depth: Check the ability to add scripts or expand standard functionality.
3. Integrations: Make sure you have connectors to your PSP, CRM, KYC/AML services.
4. Scalability: evaluate how the low-code solution works under high load and a large number of workflow.
5. Vendor Lock-in: check export/import configurations, transfer to another engine.
Conclusion
Low-code and no-code tools in casino platforms allow you to quickly create and test new features without deep development, but require careful selection in terms of functionality and customization capabilities. SoftSwiss, NuxGame, Upgrading and SoftGamings offer mature solutions, each with a unique set of visual editors for UI, campaigns, tournaments and business processes.
