Compare platform fees and payment models
Introduction
When choosing a platform for online casinos, it is critical to understand how costs are formed: fixed subscription payments, share of revenue (GGR), mixed schemes and hidden fees. A transparent payment model allows you to evaluate TCO (total cost of ownership) and choose the best option for your own business.
1. Subscription model
Descriptive operator pays a fixed monthly or annual fee for access to the platform and its updates.
Pros:
When choosing a platform for online casinos, it is critical to understand how costs are formed: fixed subscription payments, share of revenue (GGR), mixed schemes and hidden fees. A transparent payment model allows you to evaluate TCO (total cost of ownership) and choose the best option for your own business.
1. Subscription model
Descriptive operator pays a fixed monthly or annual fee for access to the platform and its updates.
Pros:
- Projected costs.
- All updates and support are included in the price. Cons:
- At low GGR, efficiency is lower.
- PSP, licenses, RNG audit are paid separately.
- Examples of amounts: €5,000 - €15,000/month for the basic package.
- There is no upfront investment.
- The platform only "earns" if you earn you. Cons:
- High cost with stable or high GGR.
- The operator loses part of the profit.
- Typical rates are 20% -30% GGR.
- Balance fixed and variable costs.
- Lower risk at the start and lower overall GGR rate at the upside. Cons:
- It is more difficult to predict costs.
- Break-even point analysis is required.
- Startup: revenue share or mixed model minimizes upfront.
- Developed business: subscription gives control over costs with predictable GGR. 2. Projected GGR:
- If the expected GGR is <€200,000/month, revenue share may be more profitable.
- At GGR> €500,000/month, subscription is more economical. 3. Risk level:
- Operator's willingness to bear fixed costs → choose a subscription.
- With high revenue volatility, revenue share is better.
2. Revenue Share (GGR share)
The descriptor is charged a percentage of the gross platform revenue (GGR) - usually 15-40%.
Pros:
3. Mixed models (Hybrid)
Descriptive small subscription + low share of GGR (e.g. €2,000/month + 10% GGR).
Pros:
4. Built-in fees and additional costs
1. Integration of game providers: €2,000 - €5,000 each; sometimes a percentage of payouts.
2. Payment systems (PSP): 0.5% -3% of the transaction + a fixed fee of €0.10- €0.50.
3. Licenses and audits: paid separately: MGA/UKGC/Curacao, RNG and PCI DSS, KYC procedures (€1 - €5 per verification).
4. Support and SLAs: extended SLAs (24/7, MTTR <30 m) + €2,000- €5,000/month
5. Comparison table
Model | Subscription | Revenue Share | Mixed |
---|---|---|---|
Start-up costs | High upfront | Low/none | Moderate |
Start-up costs | €5,000- €15,000/month | 0 | €2,000/month + 10% GGR |
Growth costs | Linear | Proportional to GGR | Linear + variables |
Transparency | High | GGR dependent | Medium |
Risks | Remain on Operator | Share with Platform | Share |
Flexibility | Limited by Package | High (No Forward) | Medium |
6. How to choose a model
1. Project phase:
Conclusion
Each payment model has its own strengths and weaknesses. Subscription provides stable costs and a full range of services for a fixed fee, revenue share minimizes upfront, but increases OPEX with revenue growth, and mixed schemes provide a compromise. The choice depends on the stage of the project, GGR forecasts and operator's readiness for risk.