Compare platform fees and payment models

Introduction

When choosing a platform for online casinos, it is critical to understand how costs are formed: fixed subscription payments, share of revenue (GGR), mixed schemes and hidden fees. A transparent payment model allows you to evaluate TCO (total cost of ownership) and choose the best option for your own business.

1. Subscription model

Descriptive operator pays a fixed monthly or annual fee for access to the platform and its updates.
Pros:
  • Projected costs.
  • All updates and support are included in the price.
  • Cons:
    • At low GGR, efficiency is lower.
    • PSP, licenses, RNG audit are paid separately.
    • Examples of amounts: €5,000 - €15,000/month for the basic package.

    2. Revenue Share (GGR share)

    The descriptor is charged a percentage of the gross platform revenue (GGR) - usually 15-40%.
    Pros:
    • There is no upfront investment.
    • The platform only "earns" if you earn you.
    • Cons:
      • High cost with stable or high GGR.
      • The operator loses part of the profit.
      • Typical rates are 20% -30% GGR.

      3. Mixed models (Hybrid)

      Descriptive small subscription + low share of GGR (e.g. €2,000/month + 10% GGR).
      Pros:
      • Balance fixed and variable costs.
      • Lower risk at the start and lower overall GGR rate at the upside.
      • Cons:
        • It is more difficult to predict costs.
        • Break-even point analysis is required.

        4. Built-in fees and additional costs

        1. Integration of game providers: €2,000 - €5,000 each; sometimes a percentage of payouts.
        2. Payment systems (PSP): 0.5% -3% of the transaction + a fixed fee of €0.10- €0.50.
        3. Licenses and audits: paid separately: MGA/UKGC/Curacao, RNG and PCI DSS, KYC procedures (€1 - €5 per verification).
        4. Support and SLAs: extended SLAs (24/7, MTTR <30 m) + €2,000- €5,000/month

        5. Comparison table

        ModelSubscriptionRevenue ShareMixed
        Start-up costsHigh upfrontLow/noneModerate
        Start-up costs€5,000- €15,000/month0€2,000/month + 10% GGR
        Growth costsLinearProportional to GGRLinear + variables
        TransparencyHighGGR dependentMedium
        RisksRemain on OperatorShare with PlatformShare
        FlexibilityLimited by PackageHigh (No Forward)Medium

        6. How to choose a model

        1. Project phase:
        • Startup: revenue share or mixed model minimizes upfront.
        • Developed business: subscription gives control over costs with predictable GGR.
        • 2. Projected GGR:
          • If the expected GGR is <€200,000/month, revenue share may be more profitable.
          • At GGR> €500,000/month, subscription is more economical.
          • 3. Risk level:
            • Operator's willingness to bear fixed costs → choose a subscription.
            • With high revenue volatility, revenue share is better.

            Conclusion

            Each payment model has its own strengths and weaknesses. Subscription provides stable costs and a full range of services for a fixed fee, revenue share minimizes upfront, but increases OPEX with revenue growth, and mixed schemes provide a compromise. The choice depends on the stage of the project, GGR forecasts and operator's readiness for risk.