Player Management System (PMS)
Introduction
Player Management System (PMS) is the core of the online casino operating platform responsible for securely storing player profiles, managing their balances, validating actions and personalizing. A properly configured PMS provides a single "point of truth" for all services: from the game engine and payments to marketing and compliance.
1. Registration, authentication and verification
Registration: reception of basic data (email, login, country, currency), uniqueness check, generation of internal playerId.
Authentication: modern protocols (OAuth2/JWT), MFA (SMS, OTP, hardware keys).
Verification (KYC): automatic verification of documents through third-party APIs, linking the profile to confirmStatus and risk level.
2. Profile Management and Segmentation
Player profile: storage of personal data, history of settings, interface preferences, VIP status.
Segmentation: dynamic labels (geo, traffic source, activity status, lifetime value).
Profiling: Accumulated game style information (frequency, average bet, game preferences) for stock targeting.
3. Balance sheet and transaction accounting
Wallet-model: separate "wallets" for real money, bonuses, freespins, tournaments.
Atomic operations: transactions for booking bets, calculating winnings, writing off commissions.
History of operations: detailed logs of each balance change, idempotency keys and consistency control.
4. Bonus and loyalty programs
Accrual rules: percentage of deposit, cashback, free spins, loyalty levels.
Trigger events: first deposit, birthday, turnover achievement, VIP activation.
Wagering conditions and vagers: storage of statuses "completed/not completed," automatic unlocking of winnings.
5. Safety and compliance
RBAC: flexible roles for admins, support, marketers; granular access to profile operations.
Anti-fraud modules: detection of anomalies in behavior (betting speed, pattern-analysis), blocking suspicious accounts.
Compliance: storage of the log of all operations for at least 5 years, export of data for regulators, support for GDPR and PCI DSS.
6. Integrations and APIs
REST/gRPC API: endpoints '/players', '/players/{ id }/balance ', '/players/{ id }/segment' for all microservices.
Webhooks: notifications about events: registration, deposits, verification, status change.
Synchronization with CRM and ERP: export of segments and transactions, import of marketing lists.
7. Real-time monitoring and analytics
Metrics: DAU/MAU, churn rate, ARPU by segment, LTV, conversion from registration to deposit.
Dashboards: online tracking of new player growth, registration failures, KYC success level.
Alerts: exceeding rejection thresholds, sharp fluctuations in the average deposit, spikes in transaction cancellations.
8. Architecture and scalability
Microservice approach: independent services of authentication, profiling, accounting, bonuses.
Event-driven: an event bus (Kafka/RabbitMQ) to transfer player changes between services.
Caching: Redis for sessions and hot profile data, providing low latency.
High-availability: database replication, container auto-scrolling, geo-redundancy.
Conclusion
The player management system is not just a database, but a set of interconnected services that guarantee the reliability, security and flexibility of business processes. A clear division of responsibilities, a well-thought-out API and event-driven architecture allow you to quickly implement new marketing mechanics, scale the platform and ensure compliance with strict regulatory requirements.
Player Management System (PMS) is the core of the online casino operating platform responsible for securely storing player profiles, managing their balances, validating actions and personalizing. A properly configured PMS provides a single "point of truth" for all services: from the game engine and payments to marketing and compliance.
1. Registration, authentication and verification
Registration: reception of basic data (email, login, country, currency), uniqueness check, generation of internal playerId.
Authentication: modern protocols (OAuth2/JWT), MFA (SMS, OTP, hardware keys).
Verification (KYC): automatic verification of documents through third-party APIs, linking the profile to confirmStatus and risk level.
2. Profile Management and Segmentation
Player profile: storage of personal data, history of settings, interface preferences, VIP status.
Segmentation: dynamic labels (geo, traffic source, activity status, lifetime value).
Profiling: Accumulated game style information (frequency, average bet, game preferences) for stock targeting.
3. Balance sheet and transaction accounting
Wallet-model: separate "wallets" for real money, bonuses, freespins, tournaments.
Atomic operations: transactions for booking bets, calculating winnings, writing off commissions.
History of operations: detailed logs of each balance change, idempotency keys and consistency control.
4. Bonus and loyalty programs
Accrual rules: percentage of deposit, cashback, free spins, loyalty levels.
Trigger events: first deposit, birthday, turnover achievement, VIP activation.
Wagering conditions and vagers: storage of statuses "completed/not completed," automatic unlocking of winnings.
5. Safety and compliance
RBAC: flexible roles for admins, support, marketers; granular access to profile operations.
Anti-fraud modules: detection of anomalies in behavior (betting speed, pattern-analysis), blocking suspicious accounts.
Compliance: storage of the log of all operations for at least 5 years, export of data for regulators, support for GDPR and PCI DSS.
6. Integrations and APIs
REST/gRPC API: endpoints '/players', '/players/{ id }/balance ', '/players/{ id }/segment' for all microservices.
Webhooks: notifications about events: registration, deposits, verification, status change.
Synchronization with CRM and ERP: export of segments and transactions, import of marketing lists.
7. Real-time monitoring and analytics
Metrics: DAU/MAU, churn rate, ARPU by segment, LTV, conversion from registration to deposit.
Dashboards: online tracking of new player growth, registration failures, KYC success level.
Alerts: exceeding rejection thresholds, sharp fluctuations in the average deposit, spikes in transaction cancellations.
8. Architecture and scalability
Microservice approach: independent services of authentication, profiling, accounting, bonuses.
Event-driven: an event bus (Kafka/RabbitMQ) to transfer player changes between services.
Caching: Redis for sessions and hot profile data, providing low latency.
High-availability: database replication, container auto-scrolling, geo-redundancy.
Conclusion
The player management system is not just a database, but a set of interconnected services that guarantee the reliability, security and flexibility of business processes. A clear division of responsibilities, a well-thought-out API and event-driven architecture allow you to quickly implement new marketing mechanics, scale the platform and ensure compliance with strict regulatory requirements.
