SaaS solutions for launching online casinos
SaaS solutions for launching online casinos
1. What is a SaaS casino platform
SaaS (Software as a Service) platform is a fully managed cloud service that provides the operator with everything they need: a game engine, a library of providers, payment gateways, CRM, security and analytical tools. The operator pays a subscription or a percentage of the turnover, not caring about infrastructure and technical support.
2. SaaS Key Modules
Game engine and content aggregator: a built-in set of slots and live casinos from different studios with a single API.
Payment module: integration with Visa/Mastercard, e-wallets, local methods (PayID, POLi), cryptocurrencies.
CRM and bonus management: creating campaigns, freespins, cashback, VIP levels, mailings.
KYC/AML and security: built-in age checks, geolocation, suspicious rate monitoring, data encryption.
UI templates and CMS: ready-made topics managed through a panel, setting up banners, action pages, landing pages.
Analytics and reporting: real-time dashboards on key metrics (GGR, LTV, ARPU), A/B marketing testing.
DevOps and support: round-the-clock monitoring, SLA guarantees, automatic updates and backups.
3. Advantages of the SaaS model
1. Launch speed: from idea to public start - 1-2 weeks.
2. Minimal CapEx: no cost to buy servers, licenses and own development.
3. Scalability: The platform automatically handles peak loads.
4. Updates and security: all patches and new features come "over the air," the provider is responsible for compliance with regulations.
5. Marketing focus: The operator concentrates on player acquisition and retention rather than technical details.
4. Major SaaS casino providers
5. SaaS platform selection criteria
1. Coverage of game providers: availability of the necessary slots, live dealers, exclusive content.
2. Support for local payment methods: Integration with AUD-oriented services for Australia is important.
3. Geo and age gate: ACMA compliance, support for Self-Exclusion, limits and KYC checks.
4. Customization flexibility: the ability to change UI templates, configure bonus rules, add your own modules.
5. Technical support and SLA level: 24/7 monitoring, incident response time, documentation and SDK.
6. Cost: Compare input payments, interest fees, and additional module costs.
6. Recommendations for operators
Small budget: choose providers with a minimum down payment and turnover payment.
Go to market quickly: Focus on SaaS solutions with ready-made UI templates and White Label support.
Global projects: Look for platforms with support for multi-currency and multi-regional licenses (MGA, UKGC, Curacao).
Steal non-core functions: consider a hybrid approach - the basic SaaS core + your own developments in CRM or analytics.
Conclusion:
1. What is a SaaS casino platform
SaaS (Software as a Service) platform is a fully managed cloud service that provides the operator with everything they need: a game engine, a library of providers, payment gateways, CRM, security and analytical tools. The operator pays a subscription or a percentage of the turnover, not caring about infrastructure and technical support.
2. SaaS Key Modules
Game engine and content aggregator: a built-in set of slots and live casinos from different studios with a single API.
Payment module: integration with Visa/Mastercard, e-wallets, local methods (PayID, POLi), cryptocurrencies.
CRM and bonus management: creating campaigns, freespins, cashback, VIP levels, mailings.
KYC/AML and security: built-in age checks, geolocation, suspicious rate monitoring, data encryption.
UI templates and CMS: ready-made topics managed through a panel, setting up banners, action pages, landing pages.
Analytics and reporting: real-time dashboards on key metrics (GGR, LTV, ARPU), A/B marketing testing.
DevOps and support: round-the-clock monitoring, SLA guarantees, automatic updates and backups.
3. Advantages of the SaaS model
1. Launch speed: from idea to public start - 1-2 weeks.
2. Minimal CapEx: no cost to buy servers, licenses and own development.
3. Scalability: The platform automatically handles peak loads.
4. Updates and security: all patches and new features come "over the air," the provider is responsible for compliance with regulations.
5. Marketing focus: The operator concentrates on player acquisition and retention rather than technical details.
4. Major SaaS casino providers
| Provider | Features | Payment Format |
|---|---|---|
| SoftSwiss | Proprietary aggregator + WL, rich set of payments | Monthly subscription + interest |
| EveryMatrix | CasinoEngine + OddsMatrix, Flexible White Label | SaaS Board + Transaction Fees |
| Pragmatic Play CMP | "Casino Management Platform" for fast start | Fixed Rate for Active Player |
| BetConstruct | Modular Architecture, Betting and Gaming Integration | Subscription + GGR Fee |
| Chartwell | Latin Market Focus, Payment Integrations | Hybrid Model |
5. SaaS platform selection criteria
1. Coverage of game providers: availability of the necessary slots, live dealers, exclusive content.
2. Support for local payment methods: Integration with AUD-oriented services for Australia is important.
3. Geo and age gate: ACMA compliance, support for Self-Exclusion, limits and KYC checks.
4. Customization flexibility: the ability to change UI templates, configure bonus rules, add your own modules.
5. Technical support and SLA level: 24/7 monitoring, incident response time, documentation and SDK.
6. Cost: Compare input payments, interest fees, and additional module costs.
6. Recommendations for operators
Small budget: choose providers with a minimum down payment and turnover payment.
Go to market quickly: Focus on SaaS solutions with ready-made UI templates and White Label support.
Global projects: Look for platforms with support for multi-currency and multi-regional licenses (MGA, UKGC, Curacao).
Steal non-core functions: consider a hybrid approach - the basic SaaS core + your own developments in CRM or analytics.
Conclusion:
- SaaS solutions allow the online casino operator to launch a full-fledged product as quickly and with minimal investment, leaving the technical and regulatory tasks on the provider's shoulders. It is critical to evaluate the set of built-in modules, customization and maintenance costs so that the platform becomes a reliable technological basis for your business.
