Paid purchases: why and who makes them
Introduction
In free-to-play social casinos, where bets are made with virtual chips, paid purchases are the main source of income for developers. Despite the lack of cash-out, millions of players spend real money on coin packages every day. Let's figure out which players buy chips, what drives them and how price models are built.
1. Why shop
1. Replenishment of the balance: free chips are running out, but you don't want to wait for the timers - the purchase is needed to continue the session without interruption.
2. Achieving goals: Buying chips is easier than completing long missions - accelerated progress to the level, opening new games or participating in tournaments.
3. Social rivalries: The desire to keep up with friends and clans on leaderboards encourages you to refill your balance with betting chips.
4. VIP status and perks: Paid packages often include passes to exclusive rooms, increased daily entry bonus and cashback.
2. Paying player profiles
Whales value VIP services and private tournaments, they are ready to pay for an exclusive.
Midcore shop to maintain gaming enthusiasm and achieve average goals.
Casuals make single purchases under the influence of stocks or the introduction of new features.
3. Pricing models
1. Fixed size packages: standard sets of chips (100,000 for $0. 99; 1,000,000 for $9. 99).
2. Volume bonus: + 10-50% of chips when buying packages from $19. 99 and up.
3. Subscriptions: monthly payment ($4. 99–$14. 99) for daily chips, no ads, exclusive bonuses.
4. Hidden discounts: A limited-time offer of "30 per cent off" or "extra chips on first purchase."
4. Psychology of microtransactions
Low price effect: packages up to $1 are perceived as an "innocent" waste, form a habit.
FOMO (fear of missing out): Limited shares and "last chance" trigger impulse buying.
Illusion of progress: instant replenishment allows you to feel the level increase or the chances of winning.
Linking emotions: Big wins during a session strengthen the link between winning and buying chips.
5. Impact on retention and income
1. Increase LTV: Paying players stay longer, return for new bonuses and tournaments.
2. Active engagement: regular purchases maintain a high ARPU (up to $30- $50 per month per player).
3. Free Incentive: Buy $5, Get 5 Free promotions motivate free players to make the first transaction.
Conclusion
Paid purchases are the heart of the social casino economy. They are committed by three main segments of players: whales, midcore and casuals, each with different motives and budgets. Developers build price packages, subscriptions and promotions to encourage the exchange of real money for virtual chips, ensuring LTV growth and audience retention. 이해 these mechanics helps players control costs and make informed decisions.
In free-to-play social casinos, where bets are made with virtual chips, paid purchases are the main source of income for developers. Despite the lack of cash-out, millions of players spend real money on coin packages every day. Let's figure out which players buy chips, what drives them and how price models are built.
1. Why shop
1. Replenishment of the balance: free chips are running out, but you don't want to wait for the timers - the purchase is needed to continue the session without interruption.
2. Achieving goals: Buying chips is easier than completing long missions - accelerated progress to the level, opening new games or participating in tournaments.
3. Social rivalries: The desire to keep up with friends and clans on leaderboards encourages you to refill your balance with betting chips.
4. VIP status and perks: Paid packages often include passes to exclusive rooms, increased daily entry bonus and cashback.
2. Paying player profiles
| Segment | Description | Revenue Share (%) |
|---|---|---|
| Whales | Elite players, spend hundreds of dollars monthly | 50-60% |
| Midcore | Regular players, buy packages from $5 to $20 | 30-40% |
| Casuals | Buy sporadically, for $1- $5 for bonuses and time saves | 10-15% |
Whales value VIP services and private tournaments, they are ready to pay for an exclusive.
Midcore shop to maintain gaming enthusiasm and achieve average goals.
Casuals make single purchases under the influence of stocks or the introduction of new features.
3. Pricing models
1. Fixed size packages: standard sets of chips (100,000 for $0. 99; 1,000,000 for $9. 99).
2. Volume bonus: + 10-50% of chips when buying packages from $19. 99 and up.
3. Subscriptions: monthly payment ($4. 99–$14. 99) for daily chips, no ads, exclusive bonuses.
4. Hidden discounts: A limited-time offer of "30 per cent off" or "extra chips on first purchase."
4. Psychology of microtransactions
Low price effect: packages up to $1 are perceived as an "innocent" waste, form a habit.
FOMO (fear of missing out): Limited shares and "last chance" trigger impulse buying.
Illusion of progress: instant replenishment allows you to feel the level increase or the chances of winning.
Linking emotions: Big wins during a session strengthen the link between winning and buying chips.
5. Impact on retention and income
1. Increase LTV: Paying players stay longer, return for new bonuses and tournaments.
2. Active engagement: regular purchases maintain a high ARPU (up to $30- $50 per month per player).
3. Free Incentive: Buy $5, Get 5 Free promotions motivate free players to make the first transaction.
Conclusion
Paid purchases are the heart of the social casino economy. They are committed by three main segments of players: whales, midcore and casuals, each with different motives and budgets. Developers build price packages, subscriptions and promotions to encourage the exchange of real money for virtual chips, ensuring LTV growth and audience retention. 이해 these mechanics helps players control costs and make informed decisions.
